CompuBrain Social Media 2.0 Best Social Media Agency Website Designing Company Ahmedabad Web Designing Agency Surat Search Engine Optimization Baroda Social Media Marketing Digital Media Agency Rajkot Technology Consultancy Mumbai Internet Reputation Management in Gujarat Hosting Services India

WhatsApp Business has Arrived! WhatsApp Business App enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. PS: Currently Available only on the Android Play Store! #Whatsapp #WhatsappBusiness #TechNews

WhatsApp Business has Arrived! WhatsApp Business App enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. PS: Currently Available only on the Android Play Store! #Whatsapp #WhatsappBusiness #TechNews

WhatsApp Business has Arrived! WhatsApp Business App enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business. PS: Currently Available only on the Android Play Store! #Whatsapp #WhatsappBusiness #TechNews

Read More

:: Welcome Bhim :: Download #BhimApp here https://play.google.com/store/apps/details?id=in.org.npci.upiapp Bharat Interface for Money (BHIM) is an initiative to enable fast, secure, reliable cashless payments through your mobile phone. BHIM is interoperable with other Unified Payment Interface (UPI) applications, and bank accounts. BHIM is developed by the National Payment Corporation of India (NPCI). BHIM is made in India and dedicated to the service of the nation. How does it work? Register your bank account with BHIM, and set a UPI PIN for the bank account. Your mobile number is your payment address (PA), and you can simply start transacting. Yes! It is that simple. Send / Receive Money: Send money to or receive money from friends, family and customers through a mobile number or payment address. Money can also be sent to non UPI supported banks using IFSC and MMID. You can also collect money by sending a request and reverse payments if required. Check Balance: You can check your bank balance and transactions details on the go. Custom Payment Address: You can create a custom payment address in addition to your phone number. QR Code: You can scan a QR code for faster entry of payment addresses. Merchants can easily print their QR Code for display. Transaction Limits: Maximum of Rs. 10,000 per transaction and Rs. 20,000 within 24 hours. Language supported: Hindi and English. More languages coming soon! Supported Banks: Allahabad Bank, Andhra Bank, Axis Bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank of India, DCB Bank, Dena Bank, Federal Bank, HDFC Bank, ICICI Bank, IDBI Bank, IDFC Bank, Indian Bank, Indian Overseas Bank, IndusInd Bank, Karnataka Bank, Karur Vysya Bank, Kotak Mahindra Bank, Oriental Bank of Commerce, Punjab National Bank, RBL Bank, South Indian Bank, Standard Chartered Bank, State Bank of India, Syndicate Bank, Union Bank of India, United Bank of India, Vijaya Bank. For more information: visit https://upi.npci.org.in/static/faq/en_US/

:: Welcome Bhim :: Download #BhimApp here https://play.google.com/store/apps/details?id=in.org.npci.upiapp Bharat Interface for Money (BHIM) is an initiative to enable fast, secure, reliable cashless payments through your mobile phone. BHIM is interoperable with other Unified Payment Interface (UPI) applications, and bank accounts. BHIM is developed by the National Payment Corporation of India (NPCI). BHIM is made in India and dedicated to the service of the nation. How does it work? Register your bank account with BHIM, and set a UPI PIN for the bank account. Your mobile number is your payment address (PA), and you can simply start transacting. Yes! It is that simple. Send / Receive Money: Send money to or receive money from friends, family and customers through a mobile number or payment address. Money can also be sent to non UPI supported banks using IFSC and MMID. You can also collect money by sending a request and reverse payments if required. Check Balance: You can check your bank balance and transactions details on the go. Custom Payment Address: You can create a custom payment address in addition to your phone number. QR Code: You can scan a QR code for faster entry of payment addresses. Merchants can easily print their QR Code for display. Transaction Limits: Maximum of Rs. 10,000 per transaction and Rs. 20,000 within 24 hours. Language supported: Hindi and English. More languages coming soon! Supported Banks: Allahabad Bank, Andhra Bank, Axis Bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank of India, DCB Bank, Dena Bank, Federal Bank, HDFC Bank, ICICI Bank, IDBI Bank, IDFC Bank, Indian Bank, Indian Overseas Bank, IndusInd Bank, Karnataka Bank, Karur Vysya Bank, Kotak Mahindra Bank, Oriental Bank of Commerce, Punjab National Bank, RBL Bank, South Indian Bank, Standard Chartered Bank, State Bank of India, Syndicate Bank, Union Bank of India, United Bank of India, Vijaya Bank. For more information: visit https://upi.npci.org.in/static/faq/en_US/

:: Welcome Bhim :: Download #BhimApp here https://play.google.com/store/apps/details?id=in.org.npci.upiapp Bharat Interface for Money (BHIM) is an initiative to enable fast, secure, reliable cashless payments through your mobile phone. BHIM is interoperable with other Unified Payment Interface (UPI) applications, and bank accounts. BHIM is developed by the National Payment Corporation of India (NPCI). BHIM is made in India and dedicated to the service of the nation. How does it work? Register your bank account with BHIM, and set a UPI PIN for the bank account. Your mobile number is your payment address (PA), and you can simply start transacting. Yes! It is that simple. Send / Receive Money: Send money to or receive money from friends, family and customers through a mobile number or payment address. Money can also be sent to non UPI supported banks using IFSC and MMID. You can also collect money by sending a request and reverse payments if required. Check Balance: You can check your bank balance and transactions details on the go. Custom Payment Address: You can create a custom payment address in addition to your phone number. QR Code: You can scan a QR code for faster entry of payment addresses. Merchants can easily print their QR Code for display. Transaction Limits: Maximum of Rs. 10,000 per transaction and Rs. 20,000 within 24 hours. Language supported: Hindi and English. More languages coming soon! Supported Banks: Allahabad Bank, Andhra Bank, Axis Bank, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank, Catholic Syrian Bank, Central Bank of India, DCB Bank, Dena Bank, Federal Bank, HDFC Bank, ICICI Bank, IDBI Bank, IDFC Bank, Indian Bank, Indian Overseas Bank, IndusInd Bank, Karnataka Bank, Karur Vysya Bank, Kotak Mahindra Bank, Oriental Bank of Commerce, Punjab National Bank, RBL Bank, South Indian Bank, Standard Chartered Bank, State Bank of India, Syndicate Bank, Union Bank of India, United Bank of India, Vijaya Bank. For more information: visit https://upi.npci.org.in/static/faq/en_US/

Read More

Hidden in the 'o' of Cola is the Denmark flag. This wasn't their initial intention with the logo. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark's biggest airport welcoming customers with flags. #Business #Technology #Innovations #Brand #Cocacola

Hidden in the 'o' of Cola is the Denmark flag. This wasn't their initial intention with the logo. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark's biggest airport welcoming customers with flags. #Business #Technology #Innovations #Brand #Cocacola

Hidden in the 'o' of Cola is the Denmark flag. This wasn't their initial intention with the logo. Once Coca Cola discovered that part of its logo looks like the Danish flag, they setup a media stunt at Denmark's biggest airport welcoming customers with flags. #Business #Technology #Innovations #Brand #Cocacola

Read More

Technology made easy! Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. #Business #Technology #Innovations #GoogleMap #Google

Technology made easy! Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. #Business #Technology #Innovations #GoogleMap #Google

Technology made easy! Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. #Business #Technology #Innovations #GoogleMap #Google

Read More

The best #Vision & #Mission of tech firms, worth a read! Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected. Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful. Microsoft: Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential. Skype: Skype’s mission is to be the fabric of real-time communication on the web. Twitter: Twitter lists its mission as “a work in progress” as it has yet to be fully developed. Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses YouTube: YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently!

The best #Vision & #Mission of tech firms, worth a read! Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected. Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful. Microsoft: Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential. Skype: Skype’s mission is to be the fabric of real-time communication on the web. Twitter: Twitter lists its mission as “a work in progress” as it has yet to be fully developed. Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses YouTube: YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently!

The best #Vision & #Mission of tech firms, worth a read! Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected. Google: Google’s mission is to organize the world‘s information and make it universally accessible and useful. Microsoft: Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential. Skype: Skype’s mission is to be the fabric of real-time communication on the web. Twitter: Twitter lists its mission as “a work in progress” as it has yet to be fully developed. Yahoo!: Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses YouTube: YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently!

Read More

... The evolution of the Internet ... The evolution of the Internet has shifted the relationships between sellers and buyers. The first era of the internet was one-way, allowing corporations to better market their products to more customers. The second era was social, empowering everyone to share their ideas. The third era – the sharing economy – empowers customers to share actual goods and services, thereby enabling the peer-to-peer dynamics to undermine corporate dominance.

... The evolution of the Internet ... The evolution of the Internet has shifted the relationships between sellers and buyers. The first era of the internet was one-way, allowing corporations to better market their products to more customers. The second era was social, empowering everyone to share their ideas. The third era – the sharing economy – empowers customers to share actual goods and services, thereby enabling the peer-to-peer dynamics to undermine corporate dominance.

... The evolution of the Internet ... The evolution of the Internet has shifted the relationships between sellers and buyers. The first era of the internet was one-way, allowing corporations to better market their products to more customers. The second era was social, empowering everyone to share their ideas. The third era – the sharing economy – empowers customers to share actual goods and services, thereby enabling the peer-to-peer dynamics to undermine corporate dominance.

Read More

... Intel Cloud Technology program ... In the Intel Cloud Technology program, participating providers are required to supply customers with detailed information about their Intel-based instances. This information can include details about storage, software and network capabilities, as well as hardware acceleration features and the number of cores available. “Much like when choosing a car, the type of engine that runs a cloud service dramatically affects performance and efficiency,” said Jason Waxman, Vice President of Intel’s Data Center Group and head of its Cloud Platform business. “Cloud customers want to know what technology their applications are running on because it has direct impact to their business.”

... Intel Cloud Technology program ... In the Intel Cloud Technology program, participating providers are required to supply customers with detailed information about their Intel-based instances. This information can include details about storage, software and network capabilities, as well as hardware acceleration features and the number of cores available. “Much like when choosing a car, the type of engine that runs a cloud service dramatically affects performance and efficiency,” said Jason Waxman, Vice President of Intel’s Data Center Group and head of its Cloud Platform business. “Cloud customers want to know what technology their applications are running on because it has direct impact to their business.”

... Intel Cloud Technology program ... In the Intel Cloud Technology program, participating providers are required to supply customers with detailed information about their Intel-based instances. This information can include details about storage, software and network capabilities, as well as hardware acceleration features and the number of cores available. “Much like when choosing a car, the type of engine that runs a cloud service dramatically affects performance and efficiency,” said Jason Waxman, Vice President of Intel’s Data Center Group and head of its Cloud Platform business. “Cloud customers want to know what technology their applications are running on because it has direct impact to their business.”

Read More

What is Google Glass & How it works..? Google Glass is a wearable computer with a head-mounted display, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via natural language voice commands. Well, artist Martin Missfeldt created an infographic that explains the wonders of technology behind Google's technologically-enhanced glasses. At the heart of the tech that makes Google Glass tick are a mini projector and a semi-transparent prism which project an augmented reality layer of information directly to the user's retina. We don't have a lot of the final details on specs just yet - but it is expected Google Glass to run modified Android. Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device. The Explorer Edition cannot be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses.

What is Google Glass & How it works..? Google Glass is a wearable computer with a head-mounted display, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via natural language voice commands. Well, artist Martin Missfeldt created an infographic that explains the wonders of technology behind Google's technologically-enhanced glasses. At the heart of the tech that makes Google Glass tick are a mini projector and a semi-transparent prism which project an augmented reality layer of information directly to the user's retina. We don't have a lot of the final details on specs just yet - but it is expected Google Glass to run modified Android. Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device. The Explorer Edition cannot be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses.

What is Google Glass & How it works..? Google Glass is a wearable computer with a head-mounted display, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via natural language voice commands. Well, artist Martin Missfeldt created an infographic that explains the wonders of technology behind Google's technologically-enhanced glasses. At the heart of the tech that makes Google Glass tick are a mini projector and a semi-transparent prism which project an augmented reality layer of information directly to the user's retina. We don't have a lot of the final details on specs just yet - but it is expected Google Glass to run modified Android. Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device. The Explorer Edition cannot be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses.

Read More

Windows 8 will go on sale on October 26: Microsoft Microsoft Corp said its new, touch-friendly Windows 8 operating system will be on sale October 26, almost exactly three years after the launch of Windows 7. That means customers will be able to upgrade old PCs to the new system on that date, or buy new hardware with the software already installed at stores such as Best Buy. The company generally does not announce public release dates until close to the event, but has often stated that it aims for a new version of Windows every three years.

Windows 8 will go on sale on October 26: Microsoft Microsoft Corp said its new, touch-friendly Windows 8 operating system will be on sale October 26, almost exactly three years after the launch of Windows 7. That means customers will be able to upgrade old PCs to the new system on that date, or buy new hardware with the software already installed at stores such as Best Buy. The company generally does not announce public release dates until close to the event, but has often stated that it aims for a new version of Windows every three years.

Windows 8 will go on sale on October 26: Microsoft Microsoft Corp said its new, touch-friendly Windows 8 operating system will be on sale October 26, almost exactly three years after the launch of Windows 7. That means customers will be able to upgrade old PCs to the new system on that date, or buy new hardware with the software already installed at stores such as Best Buy. The company generally does not announce public release dates until close to the event, but has often stated that it aims for a new version of Windows every three years.

Read More

:: V-MODA Faders VIP help save your ears :: V-MODA has introduced the VIP edition of the Faders headphones which are said to be able to reduce harmful noise levels by approximately 12dB across the frequency spectrum, and yet is still capable of doing enough to enable music and speech to pass through with crystal clarity. This noise reduction technology is said to make the difference between an enjoyable listening experience as compared to lifelong hearing loss. V-MODA has enlisted the help of professional DJs and producers during the production of the Faders VIP, where it will come in four sizes of medical grade fittings in order to fit ears of all sizes. Not only that, the Faders VIP also features a new detachable cord as well as a high quality carrying case that offers additional hearing protection to club, concert and event-goers. Val Kolton, Chief Visionary Officer and Founder of V-MODA, said, “Last year’s launch of Ear Armor, Inc. created a windfall of amazing feedback from musicians to race and concert-goers. Loud events coupled with the popularity of smartphones, MP3 players and headphones have created a pandemic of hearing loss in everybody from kids to adults and too little is being done to stop it and educate customers. Faders are a universal solution to fully enjoy music and conversations without the damaging effects of higher decibels that cause irreversible noise-induced hearing loss and tinnitus. Both the cheapest foam and the most expensive custom ear plugs can muddle sound quality and push debris too far into your ear canal causing even more damage to your ears.”

:: V-MODA Faders VIP help save your ears :: V-MODA has introduced the VIP edition of the Faders headphones which are said to be able to reduce harmful noise levels by approximately 12dB across the frequency spectrum, and yet is still capable of doing enough to enable music and speech to pass through with crystal clarity. This noise reduction technology is said to make the difference between an enjoyable listening experience as compared to lifelong hearing loss. V-MODA has enlisted the help of professional DJs and producers during the production of the Faders VIP, where it will come in four sizes of medical grade fittings in order to fit ears of all sizes. Not only that, the Faders VIP also features a new detachable cord as well as a high quality carrying case that offers additional hearing protection to club, concert and event-goers. Val Kolton, Chief Visionary Officer and Founder of V-MODA, said, “Last year’s launch of Ear Armor, Inc. created a windfall of amazing feedback from musicians to race and concert-goers. Loud events coupled with the popularity of smartphones, MP3 players and headphones have created a pandemic of hearing loss in everybody from kids to adults and too little is being done to stop it and educate customers. Faders are a universal solution to fully enjoy music and conversations without the damaging effects of higher decibels that cause irreversible noise-induced hearing loss and tinnitus. Both the cheapest foam and the most expensive custom ear plugs can muddle sound quality and push debris too far into your ear canal causing even more damage to your ears.”

:: V-MODA Faders VIP help save your ears :: V-MODA has introduced the VIP edition of the Faders headphones which are said to be able to reduce harmful noise levels by approximately 12dB across the frequency spectrum, and yet is still capable of doing enough to enable music and speech to pass through with crystal clarity. This noise reduction technology is said to make the difference between an enjoyable listening experience as compared to lifelong hearing loss. V-MODA has enlisted the help of professional DJs and producers during the production of the Faders VIP, where it will come in four sizes of medical grade fittings in order to fit ears of all sizes. Not only that, the Faders VIP also features a new detachable cord as well as a high quality carrying case that offers additional hearing protection to club, concert and event-goers. Val Kolton, Chief Visionary Officer and Founder of V-MODA, said, “Last year’s launch of Ear Armor, Inc. created a windfall of amazing feedback from musicians to race and concert-goers. Loud events coupled with the popularity of smartphones, MP3 players and headphones have created a pandemic of hearing loss in everybody from kids to adults and too little is being done to stop it and educate customers. Faders are a universal solution to fully enjoy music and conversations without the damaging effects of higher decibels that cause irreversible noise-induced hearing loss and tinnitus. Both the cheapest foam and the most expensive custom ear plugs can muddle sound quality and push debris too far into your ear canal causing even more damage to your ears.”

Read More

:: How Google's Drive helps kill Microsoft's Office :: This is how a search company can steal the productivity business: By storing work, not helping users edit it. Google's hard drive in the sky, Google Drive, is a big threat to other cloud storage products like Dropbox and Box. But it's also a stab straight at the heart of Microsoft's mainstream business software, Microsoft Office. While Google's productivity application suites, Docs (now incorporated into Drive) and Apps (for businesses), have been making some headway into Microsoft Office's territory, the important battlefield is not the application. It's the data. If Google can move the battlefield to a place where it has the bigger army and better weapons, the whole game changes. Google Drive might make that happen. Let's look at the world from behind Google-colored glasses. Every time a user performs a search in the Google search engine, or clicks a link in Chrome, or +1s an item in Plus, Google adds an atom of data to its knowledge of what people like and what they do. This information helps Google index the Web and rank its results when people are searching for something. This is also the Facebook model, by the way. Moreover, every action that generates user data that doesn't touch down in a Google product or service deprives Google of information that it could otherwise use to index and understand the Web of human knowledge and preference. Microsoft Word documents stored on PCs? In the most uncharitable view, every one is money being stolen from Google. All closed, siloed apps, for that matter, remove opportunity from Google. Co-founder Sergey Brin has recently spoken out against apps and companies that wall off data from the open Internet. There is indeed a danger, but it's not just about openness, it's about Google's own ability to index the data. Back to Google Drive: By acting as the substrate for user data -- in other words, the file system -- Google gets exposed to many times more information. Google doesn't need, and in fact has no reason, to make this data public, but having it available to index and cross-reference does make the company's core service, targeted advertising, more valuable. The more data Google has, the more valuable its product becomes. And that product, in case it's not already clear, is you. Your attention, which is sold to advertisers. Microsoft's main product, meanwhile, is software, not data. (And its customers aren't advertisers, but people who buy software.) So why can't Microsoft's model and Google's live in harmony? Because Microsoft's software suite consists of application software and an operating system, and the operating system stores user data, and the data is what Google wants. So Google is undermining that function with Google Drive, and not just by offering a synchronized file system (which, by the way, Microsoft also offers). Once users put their data in Google Drive, they will also find out how easy it is to open these files in non-Microsoft apps. This is one of the reasons Google is launching Google Drive with an API for developers and a suite of partner products that shave off Microsoft customers a bit at a time. One of the most important features that third-party developers are using with Google Drive is the "Open with" feature. If you upload a Microsoft Project file to Drive, for example, you can open it with the Web app SmartSheet, directly on the Web. Similarly, Web apps like SlideRocket can open PowerPoint files. Google's own productivity apps can also open Microsoft files. The more people realize that they don't need Office to access their archives of files from the pre-Google Drive era, the more likely they are to look to Google Drive (or perhaps competing products, if they have similar partners) as primary storage. And Google wins, while Microsoft loses. How can Microsoft counter this market erosion at Google's hands? The company has its own cloud storage product and a strong history with developers. And it has the business customers. But according to a Google Drive developer I spoke with, one who's been dealing also with Microsoft for years, Microsoft is not there yet. It has the centralized storage in SkyDrive and Office 365, but not the infrastructure -- especially the identity and sign-on tools -- that developers need to integrate into the Microsoft cloud. Microsoft also needs to protect its software licensing revenue for Office. Google, the upstart in business software, can undercut Microsoft's prices since all its software sales are incremental on top of its search and advertising businesses. Other companies realize that whoever controls the data controls the market. Box, for instance, just launched OneCloud, which lets you open documents in a variety of apps. It's mobile-only so far, though. It is no longer a PC world, and because of that Microsoft doesn't own the world of work. People do their jobs on their own computers, on the Web, and on mobile devices; and they expect their work to follow them onto whatever hardware they're using. Every major technology company understands this. But only a few have the products, the infrastructure, and the freedom to get ahead of the shift.

:: How Google's Drive helps kill Microsoft's Office :: This is how a search company can steal the productivity business: By storing work, not helping users edit it. Google's hard drive in the sky, Google Drive, is a big threat to other cloud storage products like Dropbox and Box. But it's also a stab straight at the heart of Microsoft's mainstream business software, Microsoft Office. While Google's productivity application suites, Docs (now incorporated into Drive) and Apps (for businesses), have been making some headway into Microsoft Office's territory, the important battlefield is not the application. It's the data. If Google can move the battlefield to a place where it has the bigger army and better weapons, the whole game changes. Google Drive might make that happen. Let's look at the world from behind Google-colored glasses. Every time a user performs a search in the Google search engine, or clicks a link in Chrome, or +1s an item in Plus, Google adds an atom of data to its knowledge of what people like and what they do. This information helps Google index the Web and rank its results when people are searching for something. This is also the Facebook model, by the way. Moreover, every action that generates user data that doesn't touch down in a Google product or service deprives Google of information that it could otherwise use to index and understand the Web of human knowledge and preference. Microsoft Word documents stored on PCs? In the most uncharitable view, every one is money being stolen from Google. All closed, siloed apps, for that matter, remove opportunity from Google. Co-founder Sergey Brin has recently spoken out against apps and companies that wall off data from the open Internet. There is indeed a danger, but it's not just about openness, it's about Google's own ability to index the data. Back to Google Drive: By acting as the substrate for user data -- in other words, the file system -- Google gets exposed to many times more information. Google doesn't need, and in fact has no reason, to make this data public, but having it available to index and cross-reference does make the company's core service, targeted advertising, more valuable. The more data Google has, the more valuable its product becomes. And that product, in case it's not already clear, is you. Your attention, which is sold to advertisers. Microsoft's main product, meanwhile, is software, not data. (And its customers aren't advertisers, but people who buy software.) So why can't Microsoft's model and Google's live in harmony? Because Microsoft's software suite consists of application software and an operating system, and the operating system stores user data, and the data is what Google wants. So Google is undermining that function with Google Drive, and not just by offering a synchronized file system (which, by the way, Microsoft also offers). Once users put their data in Google Drive, they will also find out how easy it is to open these files in non-Microsoft apps. This is one of the reasons Google is launching Google Drive with an API for developers and a suite of partner products that shave off Microsoft customers a bit at a time. One of the most important features that third-party developers are using with Google Drive is the "Open with" feature. If you upload a Microsoft Project file to Drive, for example, you can open it with the Web app SmartSheet, directly on the Web. Similarly, Web apps like SlideRocket can open PowerPoint files. Google's own productivity apps can also open Microsoft files. The more people realize that they don't need Office to access their archives of files from the pre-Google Drive era, the more likely they are to look to Google Drive (or perhaps competing products, if they have similar partners) as primary storage. And Google wins, while Microsoft loses. How can Microsoft counter this market erosion at Google's hands? The company has its own cloud storage product and a strong history with developers. And it has the business customers. But according to a Google Drive developer I spoke with, one who's been dealing also with Microsoft for years, Microsoft is not there yet. It has the centralized storage in SkyDrive and Office 365, but not the infrastructure -- especially the identity and sign-on tools -- that developers need to integrate into the Microsoft cloud. Microsoft also needs to protect its software licensing revenue for Office. Google, the upstart in business software, can undercut Microsoft's prices since all its software sales are incremental on top of its search and advertising businesses. Other companies realize that whoever controls the data controls the market. Box, for instance, just launched OneCloud, which lets you open documents in a variety of apps. It's mobile-only so far, though. It is no longer a PC world, and because of that Microsoft doesn't own the world of work. People do their jobs on their own computers, on the Web, and on mobile devices; and they expect their work to follow them onto whatever hardware they're using. Every major technology company understands this. But only a few have the products, the infrastructure, and the freedom to get ahead of the shift.

:: How Google's Drive helps kill Microsoft's Office :: This is how a search company can steal the productivity business: By storing work, not helping users edit it. Google's hard drive in the sky, Google Drive, is a big threat to other cloud storage products like Dropbox and Box. But it's also a stab straight at the heart of Microsoft's mainstream business software, Microsoft Office. While Google's productivity application suites, Docs (now incorporated into Drive) and Apps (for businesses), have been making some headway into Microsoft Office's territory, the important battlefield is not the application. It's the data. If Google can move the battlefield to a place where it has the bigger army and better weapons, the whole game changes. Google Drive might make that happen. Let's look at the world from behind Google-colored glasses. Every time a user performs a search in the Google search engine, or clicks a link in Chrome, or +1s an item in Plus, Google adds an atom of data to its knowledge of what people like and what they do. This information helps Google index the Web and rank its results when people are searching for something. This is also the Facebook model, by the way. Moreover, every action that generates user data that doesn't touch down in a Google product or service deprives Google of information that it could otherwise use to index and understand the Web of human knowledge and preference. Microsoft Word documents stored on PCs? In the most uncharitable view, every one is money being stolen from Google. All closed, siloed apps, for that matter, remove opportunity from Google. Co-founder Sergey Brin has recently spoken out against apps and companies that wall off data from the open Internet. There is indeed a danger, but it's not just about openness, it's about Google's own ability to index the data. Back to Google Drive: By acting as the substrate for user data -- in other words, the file system -- Google gets exposed to many times more information. Google doesn't need, and in fact has no reason, to make this data public, but having it available to index and cross-reference does make the company's core service, targeted advertising, more valuable. The more data Google has, the more valuable its product becomes. And that product, in case it's not already clear, is you. Your attention, which is sold to advertisers. Microsoft's main product, meanwhile, is software, not data. (And its customers aren't advertisers, but people who buy software.) So why can't Microsoft's model and Google's live in harmony? Because Microsoft's software suite consists of application software and an operating system, and the operating system stores user data, and the data is what Google wants. So Google is undermining that function with Google Drive, and not just by offering a synchronized file system (which, by the way, Microsoft also offers). Once users put their data in Google Drive, they will also find out how easy it is to open these files in non-Microsoft apps. This is one of the reasons Google is launching Google Drive with an API for developers and a suite of partner products that shave off Microsoft customers a bit at a time. One of the most important features that third-party developers are using with Google Drive is the "Open with" feature. If you upload a Microsoft Project file to Drive, for example, you can open it with the Web app SmartSheet, directly on the Web. Similarly, Web apps like SlideRocket can open PowerPoint files. Google's own productivity apps can also open Microsoft files. The more people realize that they don't need Office to access their archives of files from the pre-Google Drive era, the more likely they are to look to Google Drive (or perhaps competing products, if they have similar partners) as primary storage. And Google wins, while Microsoft loses. How can Microsoft counter this market erosion at Google's hands? The company has its own cloud storage product and a strong history with developers. And it has the business customers. But according to a Google Drive developer I spoke with, one who's been dealing also with Microsoft for years, Microsoft is not there yet. It has the centralized storage in SkyDrive and Office 365, but not the infrastructure -- especially the identity and sign-on tools -- that developers need to integrate into the Microsoft cloud. Microsoft also needs to protect its software licensing revenue for Office. Google, the upstart in business software, can undercut Microsoft's prices since all its software sales are incremental on top of its search and advertising businesses. Other companies realize that whoever controls the data controls the market. Box, for instance, just launched OneCloud, which lets you open documents in a variety of apps. It's mobile-only so far, though. It is no longer a PC world, and because of that Microsoft doesn't own the world of work. People do their jobs on their own computers, on the Web, and on mobile devices; and they expect their work to follow them onto whatever hardware they're using. Every major technology company understands this. But only a few have the products, the infrastructure, and the freedom to get ahead of the shift.

Read More